So how do you advertise perhaps one of the most iconic magazines on the face of the Earth? Well, my team and I set out on what we thought would be a Sisyphean task because it was an intimidating client. However, after many hours of coffee, stacks of magazines, and a play list consisting mainly of mariachi bands, we finally thought of our message. We executed it as a 16"x24" poster and in the process I developed a new found respect for the profession of collage making. You'd be surprised how few magazines use the color purple. I know I was. Hope you enjoy it.
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